Wednesday, 20 December 2017

Music Video First Draft Feedback 2

Our teacher gave us feedback of how we could possibly impreove our music video.


- 39.05 + 1.02  - my love - Nova sings out of time with song

- Contemplated if the mug should be used

- 1.19 - blurry

- Shot of Nova in a dress is very pixelated and does not fit with the other shots, so we completely removed it.

- The shot at 2.23 needs to be longer

- At 1.31 the lip sync is off

- There are 3 weird shots - eyes, spoon, shivers, sofa shot dissolves

- 39.05 - lip syncing out


Evidence of Work








This shows evidence of us working together on the blog. On the blog we conducted the planning, research, feedback and construction for our coursework.

Monday, 18 December 2017

Song Inspiration

During the deciding process of choosing our song, we made it clear that we all wanted a fast pace, up tempo pop song. After perusing through different mini genres within this genre of fast pop, we decided that we wanted a song with 1970s/80s style pop.
Below are some tracks which we liked the sound of before choosing NAO's Nostalgia.




Night Fever by the Bee Gees is a classic within the realms of 1970s pop. This song has a similar beat to Nostalgia, noticeable by the fast beats and "funky" sounding instruments used.

 
Next is Michael Jackson's Beat It. This song is from the 1980s pop movement which additionally has a similar beat and tempo to nostalgia. NAO also has a similar sounding voice to Michael Jackson's - due to both being sopranos and singing in a higher register.

Once listening to these songs, we decided to use NAO's Nostalgia ultimately. This song had attributes of 70/80s pop which is what we were aiming for in our song.


Here is the audio to the song we chose for the final music video

Nova - First Draft of Music Video

What Makes a Great Musicians Website



Website Tour

Shot Ideas

  • Charlotte obsessed with a celebrity, (James dean?)
  • Washing charlottes hair, only showing our hands and charlottes face
  • Lava lamp closed up
  • Charlotte walking 4 greyhounds whilst wearing an extreme outfit (high heels, wacky hair, etc)
  • Charlotte in bath birds eye shot 
  • Charlotte walking down street changing outfit on each step, reverse effects in street/ alley
  • Drama studio
  • Emphasis on lighting - coloured lighting specifically

Nova Teaser

Website Inspiration



As described by Nova herself in her interview, Blondie has always been an inspiration of hers from a young age for her music, performance skills, and style and image.
Blondie's website was rated number 6 highest on Winning WPs '25 Top Examples of Incredibly Famous Celebrity Sites' 
The website has clear synergy throughout the monochrome and red colour scheme which is continued across the website as a whole. This quality of synergy is an aspect of which we have implemented into our own website for Nova by using a purple colour theme.


Another admirable aspect of Blondie's website is the Video tab, found centre on the navigation bar. This page on the website presents all of Blondies music videos in order of popularity. Despite Nova only having one music video - due to being a new artist - this style of displaying the artists music videos was one which, as a group, we all expressed approval for.

Filming Reflection

Filming Reflection :  The filming went very well, we made sure we were organised and cleared our schedules completely for that day, therefore we had plenty of time to film and did not need to rush our filming, which could have resulted in lower quality shots.
What could have gone better was during the second time we went out to film, we could not find a spare battery for the camera, therefore we had to charge an old battery which wasted some time. 

First Draft Website Feedback

People in our class asked to evaluate the pros anc cons of the Nova website:


+ Love the videos on the background of the homepage.
+ The transitions are really interesting
+ Clear synergy and colour scheme
+ Original use of video on home page
+ Matches artist image
+ Like the original layout of the gallery keeps the page interesting.
+ I like the effect used wen you open a new subsection
+ Good variety of background images

- Gallery does not allow you click and enlarge the image
- Image under vidoe tab seems poor quality
- Should the social meida links be added to the 'connect' page.
- In the shop section, when a product is added to your cart it gives the user a zoomed image of the item.

With this feedback we will make these changes to the website.

Digipak Inspiration

The images above show the digipak for the artist Rihanna's Loud album. Within these images chosen for the digipak, our group has found inspiration in the colour scheme - Nova's digipak is primarily purple colour schemed, whilst Rihanna's has similarly got purple tints on the photos.

Above is an image taken from Nova's final digipak - this is similar to Rihanna's Loud digipak, attributable to the rose theme. Noticeable in the bottom three images of Rihanna's digipak, where she is photographed in front of a rose bush, which is similar to the use of the rose in Nova's rose image, especially with the same predominant red colour use.

Music Video Inspiration



This music video by Katy Perry for her hit song California Gurls was one which as a group, we agreed was of inspiration for our music video for Nova.

The music video collectively is similar to ours for Nobody Better by Nova due to the colour scheme used, which is predominantly purples, with dream-like imagery.
 Additionally likewise to Nova's, there are a lot of shots which are alike, such as wide shots of the protagonist laying down, tracking shots of her walking forwards and backwards, and numerous shots of the scenery and surrounding objects in order to break the narrative. The video also shows a lot of Katy Perry lip syncing the song, making it more of a performance video, like Nova's.

Marketing Inspiration

Rihanna is a large advocate and believer in free marketing and advertisement for her music and her brand. A key way in which she implements this ideal is by advertising herself through her social media accounts.

Previous to when Rihanna had released her number one album, Anti, she created a hype for her fans by posting ambiguous pictures on her Instagram account. Rihanna currently has 58.7 million followers and has an average of 900,000 likes per photo, proving her major fan interaction. With this scale of interaction, her social media is a perfect platform for advertisement.



One of Rihanna's main marketing campaigns for herself and her brand within this year of 2017 was the release of her makeup brand of Fenty Beauty. Rihanna is already a successful music artist, yet this year, she created a larger audience than just contemporary R&B and pop lovers... makeup lovers. By utilising a successful, inclusive makeup brand, Rihanna was trending on twitter and YouTube for numerous weeks. This lead to an inevitable spike in the amount of people purchasing and streaming her music. 


Rihanna advertised Fenty Beauty through uploading continuous images and videos of her makeup and other information about it. 



Rihanna additionally opened an Instagram account exclusively for her makeup line. From opening on the 1st of August 2017, it already as 2 and a half million followers by December of 2017. This rapid climb in followers proves the effectiveness of social media advertisement.


This style of social media advertisement and marketing is something which we have implemented for Nova. By creating both Instagram and twitter profiles, this has expanded the audience and awareness for Nova, similar to Rihanna.

Interview with Nova




Above is the video of Nova's interview of which we have uploaded to YouTube. This interview is based from Noah Cyrus's MTV interview, exhibited through the replication of the style from that video. The interviewer asks simple get-to-know-me style questions which is useful to Nova, as she is a new artist who people are unaware of.

Friday, 15 December 2017

Production diary

Production Diary - Music Video Task

17.09.17 - Today in class, we were sorted into groups for our music video task and our group consists of: Charlotte, Anneka, Holly and Katie. In our groups we had to come up with multiple songs that we could potentially use for out music video. Our criteria was to choose songs that do not have a very recognisable artist, an artist that would match the student in the video, and has to be interesting enough to generate multiple different ideas for the visuals for the video. We looked at multiple different songs and artists while brainstorming such as: NAO, Daughter and Rihanna.


22.09.17 - In class today, we created a group presentation to show to the class our three song choices and our ideas and interpretations for each of the potential songs.

23.09.17 - Today, two of the four groups in class presented their presentations for their music videos while the rest of the class gave them feedback on their song choices and more ideas to use in their videos.


24.09.17 - In class today our group presented our slideshow to the class and received feedback from our teacher and classmates on different ideas and which song would be the most successful for our group to create.

25.09.17 - Today we watched and marked other students music videos comparing it to the mark scheme and evaluating their performances. This was a really helpful lesson as it helped give us inspiration and could see what grades where obtained. We were then set a task to upload the music videos we watched and to write a post about what worked within the videos and what could have done with improvement . This would therefore help us when it came to planning and filming our own music video.


26.09.17 - In todays lesson we came up with our artists name 'Sindee', and began to divide the tasks between us.  I created a timetable of availability for next week, this meant we could begin to plan our filming schedule. Holly began to start the shoot mood board to help give us inspiration and ideas, Charlotte researched similar genre albums and CD covers whilst Anneka began to analyse the song lyrics.



27.09.17- We had a major brain storm session today, all coming up with ideas and imagery for the music video. We planned to film next Tuesday when we have half a day and Wednesday when we have the day off. We listed places to shoot and began to come up with a prop list.

28.09.17-Today was independent work as our teacher was absent. As a group, we all did individual tasks which were required for us to complete. Anneka and Charlotte did the similar genre music videos' analysis by embedding videos which we found inspirational for our own video into a blog post and describing what we admired about the video and which aspects we would not use as inspiration and our reasons for both. Holly and Katie created a mood board for the whole video and the shots we aim to use. They found images from the internet and other artist's social media accounts and put them onto a word document to create a collage. The images which she used were reflections of our own ideas for shots, along with other artist's own ideas from their music videos. This is useful as it will allow us to know the main theme for our video and not go off track from our original ideas.


02.10.17- In today's lesson we done our lip sync task, we each lip synced 30 seconds of the song. After we had finished filming we edited the footage and uploaded it to our blogs. We then made an agreed decision that Charlotte would be the main artist and feature in the music video. 


03.10.17-  Today we began filming our music video. After school we went to town to buy some props these included neon balloons, glow sticks, silly string, eyelashes and an eye mask. 









 We then went back to Charlotte's house to begin the filming process. We began by choosing outfits for Charlotte to wear in the video and taking photos which could be used for the digipak, album cover and for the blog. After this we filmed out first scene outside where Charlotte is seen walking two dogs down the street in an extravagant outfit (large coat, tracksuit bottoms, heels and sunglasses), we used a range of shots, such as a 360 shot, tracking shot and a panning shot. For the next shoot, we filmed in the conservatory. Charlotte was seen in these shots drinking tea and lip syncing the lyrics. We then ran a bubble bath bath and put the glow sticks and balloons in the water to create our desired colourful and neon scene. Charlotte was filmed sitting in the bath with dark makeup on, lip syncing and dancing to the song. The final filming scene was in Charlotte's bedroom where we filmed her drying and curling her hair, then in her bed lip syncing and pretending to wake up.



Today was just the start of filming, we wanted to see what we could achieve in just one afternoon. It was a good starting point as it means we can now spend time looking back through our footage to see what went successfully and looks good and will be used, and what needs improving. The next step in the filming process is to shoot the scenes in the drama studio, and perhaps re-shoot some of our previous footage that may not be suitable.
05.10.17- Today was our first lesson back from filming, as a group we looked back through the photographs we took that could potentially be used for album covers. We selected a few of our favourites. We then uploaded our filming to the Mac and began to look back through the footage. Charlotte began to work on the stelo-matic, whilst i updated the blog. 



06.10.17- Today we spent the first part of the lesson learning about different styles of websites and how they are portrayed. Mrs Brooks showed us a screen cast she had made for a band website. The aim of this was to expand our research on websites and give us inspiration for our potential website. We were then set the task to each do a screen cast into our own chosen website. 

09.10.17- We had a catch up lesson with our teacher today to track our progress on completing our tasks and blog posts, we established how the tasks would be differentiated between us all to make sure we would stay on track and have everything completed by the deadline. We then continued the lesson each working individually on tasks.  Anneka was editing the steal-o-matic on Adobe Premier by trimming the parts of the chosen music videos which we admired and would like to use. Charlotte uploaded the images we took in the filming process to blogger to create a blog post on costumes, make-up and props. Katie and Holly updated the production diary and began uploading the evidence of filming and evidence of work.

10.10.17- Today Katie worked on 'Evidence of filming and photos and footage and posted it on the blog. Anneka continued with the steal-o-matic, she added new footage and edited.  Holly filtered through all the pictures and footage and divided them into what would be productive in our music video.

12.10.17 - Today Katie began the risk assessment, Charlotte worked on the official shooting schedule document, Anneka continued the steal-o-matic and Holly continued the storyboard. 

16.10.17 - In Today's lesson we began the process of editing by uploading all the footage onto premier, Anneka started to play around with the editing, Charlotte done some research for our digi pack by looking at similar genres of music and artists. Holly done some research into websites and i continued to finish the official documents of the risk assessment and shooting schedule.
18.10.17 - Today Mrs Fields taught us about cross media, and the importance of having a brand image, which links through out all our media , such as the website, the music video and dig pack. We looked at Daft Punk to see how their cross media worked and how the brand image was constantly used throughout the different element of media.

19.10.17
Today, we collectively decided to create appropriate social media platforms for our artists for the reason of expanding our brand and making our artist more widely known. Katie took charge of this and created a twitter account. She personalised it by making the profile photo, header photo pictures of our artist; making the bio say we were a new artist and making the location say London to make our artist seem more professional. We then all brainstormed some names for our artist to put on the twitter account. We decided that in tomorrows lesson we would create a survey of our brainstormed names.
For the remainder of the lesson, Anneka continued with the editing, Holly began the process of creating the website, and Charlotte began to edit the images for our Digipak.

20.10.17
Today we did create the name survey as we had planned in our previous lesson. Katie created this survey on SurveyNuts, a website which allows the public to make free multiple choice styled surveys. Once this complete, Katie sent the link to teachers and students across the school for them to participate in the survey in order to get a large enough sample for us to make the correct decision of our artist's name.
Anneka continued editing. She is beginning by editing the chorus and second verse as she feels it will make it easier to build the whole video and make it have unity by beginning in the middle of the song. She is using different effects which she has found through browsing the internet and watching tutorials in order to reach the best outcome possible.
Charlotte is still continuing with the Digipak. She is editing each photo on Adobe Photoshop to make them all have the colour purple as the main theme, in order to have unity throughout the six photos. She is creating this purple theme by colour correcting to produce the purple tint, then adjusting the brightness and saturation of each photo accordingly.
Holly continued with making the website, she is using the website WIX in order to produce it. WIX allows the public to use its arsenal of tools and designs to make their own free website, with their own URL to share it - which is what we intend to do. Holly also made a gif to make to opening image of the website, so anyone visiting our website can see a snippet of our intended music video.

26.10.17
Today is the day during half term which we met up as a group in order to get more footage for our music video and more images for our digipak and website. We filmed at Charlotte's house, likewise to our first day of filming to continue the unity throughout the music video. Holly had the task of filming Charlotte and Anneka ensured that the mise en scen was correct: the lighting, costumes and props. Katie could not attend, so Charlotte showed her the footage the next day in order to ensure the whole group agreed and was included in the creative filming process.
We managed to get a range of  both indoor and outdoor shots of different angles and movements.
For the photography aspect, we additionally managed to get a range of shots which we decided we would use in the Digipak.

30.10.17
Today Katie received the results from our artist name survey. The most popular name which the recipients decided on was "Nova". Within our group decision, we all decided that we liked this name also and would use it for our artist. Katie altered the twitter account so that it advertised our new name to our followers.
Mrs Brookes set us the task of creating a presentation on our halfway evaluations, which should include a 30 second teaser for our music video, our first drafts of our digipak and website, our artist's background, and our target audience and how we would convey this. Holly and Katie began this presentation.
Charlotte continued with the Digipak, by asking our teacher for their opinion and on receiving her feedback, she altered it accordingly. Our teacher said to change some of the photos in order to make the unity across it more obvious.
Anneka continued editing. She used the effect "warp stabilizer" on all of the clips which the camera was too shaky. This effect made the clips more stable and fluid which created an overall more complete look to our video.

31.10.17
Today, Katie completed the steal-o-matic and then uploaded it to YouTube, which allowed us to upload it onto our blogs. We all agreed that the steal-o-matic task gave us more clarity of what our theme and ideas were for our final video were.
Anneka continued editing the music video. As of this lesson, she has completed 20 seconds of solid footage and believes it is going well and on track.
Charlotte continued with the Digipak by deciding on 12 song names and an album name, and adding that text onto the back cover of it.
Holly continued with the website.

01.11.17
Today, Katie continued with the Halfway evaluation presentation. Today she wrote about Nova's background and rise to fame, and then our target audience and how we made this clear in our video and other platforms.
Charlotte made a second social media platform for Nova. She created an Instagram account in order to get our artist's name more widely known.
Anneka continued editing to get as much done so that we had our solid 30 second teaser looking successful and professional.

02.11.17
Today, we completed the halfway evaluation presentation. Charlotte sent her second draft of the Digipak to Katie, Holly sent a link and some screen-grabs of the website to Katie, and Anneka exported the 40 seconds of footage which she had and uploaded it to YouTube so that Katie could import it to the presentation. Katie put all of what she was sent on the presentation and put it on the blog ready to present to the class on Monday.

6.11.17
Today, three groups from our class presented the halfway evaluations. Phoebe and Lucy's Can't Sleep went first. We wrote our comments on a sheet, stating what we thought were successes and weaknesses of each aspect.
Our group went second, we collected our feedback sheets at the end of the presentations and Charlotte uploaded them to the blog after we had gone through them.
Jordan, Harry and Sam's Paleme went last where we additionally wrote our feedback on similar sheets.
This lesson was productive as it allowed us to see how far along we were in comparison to the rest of the class. Furthermore, the task made our group do more work than usual in the past week as we treated it as a form of a deadline.

7.11.16
Today we all carried on with our own tasks. Anneka continued editing the music video, starting to link up the first verse with the chorus, Katie continued blogging and finished designing the merchandise for our website, Holly continued creating and developing the website and Charlotte wrote a blog post assessing and reflecting all of the feedback we recieved for our halfway evaluation.

8.11.16
Today Katie added to the risk assessment, assessing the risks from our most recent filming, Charlotte began to create the Magazine cover for Nova and Anneka continued editing the music video. 

9.11.16
Anneka continued to edit, whilst Holly worked on the website addressing the feedback from the halfway evaluation. Katie began to start the cross media task by using Prezi and Charlotte completed the magazine cover for paper which was them uploaded to our blogs. 

13.11.16

Today Charlotte edited the digi pack focusing on the feedback from the halfway evaluation which was to create synergy. Holly continued to work on the website also aiming to make synergy so that all our media products link. Katie worked on the Cross media task which helps to highlight how synergy works and how important it is for standing and creating a recognisable image. Anneka worked on editing the music video adding new effects such a mirroring. 

14.11.16 
In Todays lesson Holly finished the website and asked for feedback from the teachers, this was then used to write a blog post about the success of the website and where it can be improved. Anneka continued the editing, Katie finished the cross media task and Charlotte worked on improving the Digi Pack. 

15.11.17
Today, in the lesson we all continued with the tasks we have been working on for the last couple of lessons. Katie continued with updating all of the blog posts, writing about Nova's tour dates etc, Holly continued with developing the website, Anneka has completed over half of the music video and Charlotte was making final touches on the digipak.

16.11.17
Today we all continued with doing our previous tasks, making sure we are all up to date and making good progress in time for the deadline. 

17.11.17
In class today, Anneka continued to edit the music video, ready for the for the first draft which is due 29th November to present to the class. Charlotte uploaded the digipak to the blog and Katie continued on with research and planning for the blog, Holly also continued with developing the website.

19.11.17
Today, Anneka continued with making the music video, Charlotte and Katie continued writing bog posts and carrying out research on how we could improve different aspect of the music video and advertising such as making the tour poster. Holly continued with making the website.

20.11.17
Today Anneka was editing, Katie continued making the tour poster and confirmed dates which link with our website, Charlotte started to create the magazine cover and Holly focused on the website.

21.11.17
Anneka edited the music video, Katie made a blog post analysing the last part of our music video and what it is inspired by, Charlotte continued making the magazine cover and Holly worked on the website.

22.11.17
Today Anneka continued with the music video, Katie made a presentation on our feedback, Charlotte wrote about the inspiration of our magazine cover and Holly worked on the website.

23.11.17
Anneka continued to edit the music video, Katie continued with her presentation, Charlotte wrote about the inspiration for the font used for our logo and Holly continued with the website.

24.11.17
Today Anneka and Holly continued with the music video editing and the development of the website, and Katie and Charlotte wrote more blog posts about the inspiration for the photoshoots we did and the website pages.

27.11.17
Today Anneka continued with the music video editing, Holly continued with the creation of the website, and Katie and Charlotte did blog posts about our merchandise and wrote the email of consent to the publicist of NAO so we could have permission to use the song for our music video without being copyrighted.

28.11.17
Today Anneka continued with the music video and Holly continued with the website, and Katie and Charlotte continued making blog posts to do with the research behind the music video.

29.11.17
In class today, Anneka and Holly carried on with their usual tasks of the music video and the website, while Katie and Charlotte work on blogging.

30.11.17
Today Anneka continued with making the music video, altering and editing to create the correct mood and genre for the video, Holly continued with designing the website, thinking of ways to make it interesting for the user, and Katie and Charlotte continued making blog posts.

4.12.17
Today we collected the feedback from the first draft of the music video and went over it as a group. We discussed the points people had made which we were planning to take into consideration and add into the music video. This was mainly to steady out some shots, make the timings more precise, and make the colour correcting consistent throughout.
For the remainder of the lesson. we typed up the feedback and Anneka applied the feedback to the video in the editing process

6.12.17
Today Charlotte finalised the Digipak to make it the final draft. She posted it on the blog under the title 'Digipak Final'. All of us as a group posted it onto our own blogs.
Anneka continued editing and Katie and Holly carried on with the feedback evaluation.

08.12.17
Today we began planning for the interview for Nova. We want it to be in the same style of Noah Cyrus's MTV interview which is relaxed and more getting to know about the interviewee - as Nova is new to the public.
We created a blog post on this resesarch which has an embedded emaze containing all of our research. This emaze has analysis of Louis Thomlinson's interview MTV interview as well as Noah Cyrus's (mentioned earlier). It ends with our plan for our own interview for Nova.
Anneka continued with the editing doing small amendments.

11.12.17
Today we all worked on individual blog posts in order to fill in any gaps which we had neglected by prioritising other work in this coursework process. Katie and Charlotte worked on a post on marketing research, Holly worked on a post on more website research to document the whole process of creating a website.
Anneka helped with the blog posts by making contribution to the research and writing of them, and carried on with the editing of the final video.

12.12.17
Today we worked on more blog posts. As Charlotte has finished the Digipak, she created a blog post on the Digipak research/ inspiration and the process behind it. She also created a post on the Digipak feedback that she received from the final Digipak.
Holly and Katie worked on a post on the Cross Media task and Anneka continued the editing.

13.12.17
Today we did more blog work. we posted blog posts on Music video Inspiration and Song Inspiration for the final song choice and the music video visuals.
Anneka continued editing as well as contributing to the blog posts.

14.12.17
After conversing with our teacher during the lesson today, we had more clarity on what posts we had left to write about - which was not many as we had completed the majority of them within the earlier stages of our coursework (September, October, November).
Therefore we continued making blog posts based on our teacher's feedback. Today in lesson we did: Costume Inspiration, Editing Techniques, and Filming Techniques.

15.12.17
Today Anneka completed the editing for the Music video and began exporting it, which will not be completely done until our next lesson (Monday 18/12). We carried on with blog posts: Location analysis, Mark scheme analysis, and Social Media Inspiration.

18.12.17
Today in our lesson, the music video had completed exporting on Adobe Premiere Pro, so we uploaded it to YouTube under the title Nova Final on Anneka Williamson's channel. We then embedded the video onto our own individual blogs under the Construction label.

19.12.17
Today, as the music video was complete, we all prioritised working on our blogs and completing our blog posts. We collectively worked on Merchandise Research, Music Video Representations, Artist Inspiration for Nova's Image, and Issues we Overcame In The Filming Process.
Holly also completed the Website and we all uploaded this onto our blogs under the name Website Final and labelled Construction.



Magazine Cover Feedback


Costume Inspiration

In our music video, Nova is presented as the "fashionista" type, always wearing extravagant, over the top outfits which frame her attitude.

We used different sources for our inspiration for Nova's character and outfit.

One inspiration was Lady Gaga. Lady Gaga is renowned for her courageous and out-there looks.
In the picture below, she is photographed in a large fur jacket, similar to Nova in one of the music video looks. (Also in the picture below)




In the second look for the video, we imitated the pop singer, Dua Lipa's style - specifically in this case, monochrome and red. Dua Lipa is known as a fashionable young artist who sparks inspiration in her care free yet polished style. 

            We implemented Dua Lipa's style in the outdoor shots of Nova. The heels with a monochrome and red               outfit is another one of Nova's main styles within the music video. 
Dua Lipa also implements neon lights into her performances and images.


Above are images of Dua Lipa's use of neon lights in her performances.










These are the pictures of Nova with the coloured neon lights used in our music video.





We also used more of Dua Lipa's style in the shot above with the use of flowers as a prop. We applied this style by having Nova bite the flower, like Dua Lipa in the shot above.


Lastly, Demi Lovato's bath look in her music video for her song Sorry Not Sorry was our inspiration for our own Shots of Nova in the bath, The comparison is seen below.