Monday, 16 October 2017

Digipak Research

Below are digipak covers from different artists that are inspiring our wonky funk vibe for our own digipak and album covers:


Bruno Mars





                                                                            NAO





Shura




SZA





Jorja Smith



FKA Twigs



Thursday, 12 October 2017

Costumes and Props we used for filming



For our music video, we decided that we wanted to make our music icon bold, exciting and flamboient so the audience would be able to recognise a certain style and star image. For our first look in the music video, Charlotte wore a red cropped top, black and red trousers, a big black puffy coat, white heels with her hair in a tight pony tail and large hoop earrings. For the makeup she wore red lipstick paired with simple eye makeup to make the red in the lips stand out more.
















For the second look, to give a more 80s disco vibe, Charlotte wore a glittery blue and green cropped top, a furry leopard print coat, black and white checkered trousers, white Stan Smith trainers and gold hoops. We believed that if we pieced together bold and different clothing then it would create an iconic image in the audience's head after they have finished watching the video.



For this look in the music video, we decided that we wanted to make our performer look glamorous and cliche, just like she was in an 80s rom-com. To create this effect, Charlotte wore pink silk pyjamas, along with a pink silk robe and eye mask.







For this section of the music video, our main artist wore a white t- shirt with a bikini underneath and glow sticks attached her earrings and in her top. The make-up for this look involved dark lipstick and dramatic eye makeup so it contrasts with the rest of the more innocent looks. This is so it matches more to the strange music that occurs near the end of the song.


Here are pictures of the props we bought and the costumes we used:





Sunday, 1 October 2017

Mood Board

Similar Genre Music Videos


Macklemore - Downtown
We like this video as it does not have a true narrative - it shows many random shots without much correlation. Although this song is a different genre to our pop song (this one is hip-hop), the music video does not hold strict hip hop conventions: there are not any guns or weapons/ showing off money. The only part of this music video that fits hip hop conventions is the use of women for the male gaze.
We would implement the use of colour, outdoor shots, hair and clothing styles and camera work from this video.


NAO - Fool to Love
This music video is by the same artist that we are doing for our final music video, this means this video's song is of the same genre as our chosen song. What we like about this video is the use of lighting, it uses different coloured lighting throughout, beginning with orange and moving to white and green.
Another aspect of this video which we like is the movement of the actor/ dancer. His "wacky" dancing is what we had originally envisioned for our music video, and is still remaining in our plan
Although, we would not use the camera work of this music video as it begins as one whole shot, when we would like top use many fast cuts of different shots going in time with the beat.



Dua Lipa - New Rules
This song is in the same genre as our chosen song, likewise to fool to love. We admire the use of different colour within outfits and settings. This is specifically admirable in the scene where the six different girls are aligned wearing the same dressing gown in each a different colour. Another shot which we like is one where the actress opens the curtains in one shot, where it then moves to another shot beginning with her opening the curtains in a different location.
Although, we would not use the camera work as they use one continuous shot for the majority of this video.



Sundara Karma - She Said
We admire the use of colour in this video. Such as the backdrops: shiny purple streamers, gold streamers, blue sequins. Additionally the often shot changes without a particular narrative. We also like the costume use in this video, such as the platform black leather heels.
Despite this, we would not use the amount of performance that this video features, as this video shows the whole band playing which we would not plan to do.

Locations

  • Charlotte’s bedroom
  • Hairdressers salon
  • Drama studio
  • Outdoor shots: street, alleyway 
  • Bathtub in a bathroom