Thursday, 29 June 2017

Music Video Conventions

Performance-
A performance music video is when the music video focuses on the main artist(s) performing their song to the audience(the camera) and lip syncing to their song. This type of music video is commonly associated with pop and rock bands.


Narrative-
This type of music video tells a story which may be associated with the lyrics or not.

Concept- This type of music video is very abstract and does not have much relevance to the lyrics.






Tuesday, 27 June 2017

Production Diary - Preliminary

26/06/17 - Today we were given the task to recreate the first minute of a music video of our choice and make it look as professional as possible. In my group there is myself, Lorna and Sam. Lorna was not here today but me and Sam chose to recreate the music video for the song 'Ride' by Twenty One Pilots as it is filmed in the woods and does not involve many special effects but still remains a challenge to us as it is a performance video which we have not attempted before. Between us we decided that Sam will be the drummer and I will be the main singer and Lorna will film us. This particular video caught our eye as at the start it looks quite unprofessional but the sudden change in lighting from day to night makes the video interesting and unique.

27/06/2017 - In this lesson Lorna is playing with some editing to try and see if she can edit a clip to make a daytime clip look as though it is shot as night time. If this is successful it would save us from filming at night time but if not we will have to film it at a weekend. Meanwhile, Sam is screen- grabbing each shot from the music video so when it comes to filming we know what order each shot goes in. We also made a list of props what we will need for filming on Sunday which include: Harry's drum kit, electric guitar, black sleeveless top, black jeans, dark green coat, black green coat, black beanie, red sweat bands, drum kits, microphone, mic stand and camera and tripod.

28/06/17 - Today our group were looking at different locations in the field in our school property to see if any places were suitable to film the music video in. We were looking for a place with lots of trees as if we were in the forest, just like where they were in the music video. We found a spot that would be suitable for our recreation but we realised that we would have to film at night for the video which would be a problem as we could not access the school grounds at night. When assessing our situation we thought that a music video that was able to be shot in school would be a lot more practical for us as we could film it during school time. After searching some more, we all decided to change the music video we were originally going to do, to 'Kathleen' by Catfish and the Bottlemen as the background is plain black and would only need a few props as the main focus is the editing of different colours.

Sunday, 18 June 2017

Wednesday, 14 June 2017

Carol Vernallis' Theory

Carol Vernallis is known for her theory based on music editing and her theory is based around 4 key concepts: - narrative
                - editing
                - camera movement/ framing
                - diegesis

Narrative: The narrative could reflect the lyrics in the song but may also seem disjointed from the music. The narrative could also be displayed as a montage.

Editing: The video may disrupt conventions of continuity editing and could break the 180 degree rule.

Camera movements and framing: One of the key features in a music video, and the camera may move in time with the lyrics.

Diegesis: This is the setting of the music video and actions in the music video may be disrupted.


This is the music video for the song 'Bang Bang', sung by Jessie J, Ariana Grande and Nicki Minaj. In this music video there are lots of shots to make the video appear and upbeat and quick paced. The framework continues to pan onto the artist with a lot of camea movement in time with the beat of the song. There are 216 shots within the 4 minute 22 second video.


Thursday, 1 June 2017

Andrew Goodwins Music Video Theory

Andrew Goodwin had a few video theories:

1) There is a strong relationship between the lyrics and the visuals, which can be a similarity or a direct contrast.

2) The theory of though beats: singing the sounds which can either amplify or contradict the music. The rhythm of the sound is amplified in the editing.

3) There is a genre- related style and iconography is present.

4) Multiple close-ups of main artists or vocalist creates a star image to promote a recognizable brand image.

5) Voyerism often plays a major part, especially in relation to females being sexualised.

6) Intertextual references to other media texts may be pesent, especially in humorous videos, e.g. Beat It and Westside Story.