Rihanna Website Screencast

This is a screencast I created of Rihanna's website.

Storyboard of music video

Magazine Cover Feedback

This is our Magazine cover feedback it shows the positive and negative feedback of things we could do to improve on.

Analysis of last section of music video

 This part of the video is the first draft of the last part of the song. Towards the end of the song the music changes from a more upbeat tempo to a contemporary abstract sound which creates a clear contrast. This can be reflected in the style of editing which we have used to slowed down the pace and length of shots to match the slow pace of music. A variety of editing effects have also been used to suit the style of music such as speed reverse this is used in the shot where charlotte is dropping the petals. The close up of the lava lamp has also been edited to drop at a slower pace in time with the music. Another feature that we have used to match the abstract sound is the different use of camera shots which creates a distorted representation this can be seen in the shot where Nova is leaning over the bath, this is a low angle close up shot where the audience is made to look up at Nova, it can make the viewer feel quite uncomfortable as its an abstract shot which has not been used before in the music video. In this part of the video Nova is also seen to 'break down the fourth wall' where she is beginning to engage with her audience and is aware where they are watching, we also done this to juxtapose with the start of the video, where Nova is performing and is unaware there is an audience. The last part of the song heavily contrast to the rest of it, therefore we felt that Nova should also change in order to exaggerate this concept. This reflects in the idea of making Nova aware of her audience and using more closeup shots.

Digipak Feedback

This is our Digi pack feedback. This presentation shows the positives and improvement feedback we received and the improvements we made as a result of this. 

Email of Consent

We sent an email to NAO's publicist asking for permission to use her song for our educational music video. we did this so we would not get copyrighted on youtube.

Merchandise Research

Creation of the Logo

For the Logo, we wanted to create something simple and bold which reflect the style of our artist, Nova. We stuck with the same font all throughout our album covers, merchandise and our digipak to create synergy and a recognisable label for our audience to see. We stuck with a light purple/pink colour which relates to the colours in the music video and album cover, and Nova is known for her purple looks inspired by 80s disco music. The colour also represents the style of music 'Wonky Funk' very well because it is seen as a fun colour which is also often associated with low lighting and party scenes.

Nova Merchendise

Here is some of the merchandise we have created for Nova. It consists of T-shirts with tour dates on the back in a range of colours as well as a hoodie and poster. These will be found to purchase on the official Nova website that we have created as well as at her tour destination venues. The T-Shirts will be priced at £15, £10 for a poster and £25 for the hoodie. 

Nova's Tour Dates

London, 02 Brixton Academy - 12/06

Liverpool 02 Academy - 14/06

Manchester  Academy - 17/06

Glasgow 02 Academy - 19/06

 Cardiff Golden Globe - 21/06

Brighton  Green door store - 23/06

                                                   

Website First Draft

Digipak- Draft 1

This is the first draft we have created for our digipak. I aimed to use the colour purple throughout  while incorporating Nova's different looks used throughout the video. On the bottom right is the official album cover, on the bottom middle is the back of the album, showing all of the tracks, the left bottom and top are photos of Nova from the 'Nobody Better' music video. The top middle is a picture of the CD inside and on the top right is another photo of Nova in her music video. I am happy with digipak draft as it is interesting to look at and it symbolises the music video well. To improve this however, I am going to work on making it all more cohesive so it looks like one body of work and flows nicely.                                                 

Magazine spread inspiration

The magazine cover that we have created for Nova was inspired by these 'Paper Magazine' covers where they appreciate art and explore different means of fashion and verticality. As a group, we thought that this would be an appropriate brand to advertise our image because of the abstractness and creativity it promotes among young artists and their followers.  

Nova Magazine Cover

This is the magazine cover we created for Paper Magazine, a high profile, American magazine with lots of artistic recognition. It has loyal followers from all over the world and is considered a big opportunity to be featured in a cover of theirs. This cover was created using Microsoft Word and Photoshop in order for it to look legitimate and professional, similar to the original editions.

Timeline of Lyrics

30 Second Teaser Trailer

Evidence of Filming: Photos and Footage

This is an evaluation of our footage and photographs taken from our first day of shooting. Overall we felt that the first day of filming went well, we managed to get quite a lot done considering we had only a limited amount of time. We spent time planning the outfits and props used for each individual scene of shooting so we were prepared and knew what we was doing therefore, we could be organised an efficient when it came to filming.

These photos are some which we took whilst filming.

 
 

These photographs were taken from the first location of the music video: a housing street and against a brick wall. We took photographs using the Camera and an iPhone 7 Plus camera as we could use depth effect to create a slightly blurred out background, focusing all the attention on the artist. These were the most successful photographs as they were clear in quality and focused on the artist. They could possibly be used for an album cover or as profile pictures for social media sites as well as featuring on the official website for our artist. 

Here are some of our unsuccessful photographs from our first shoot...

This photo was unsuccessful as the quality is not as clear, she is also 
quite far back which means she is over powered by the scenery which looses all attention and focus on her. The dogs were also facing the wrong way which it made it difficult to capture the 'perfect' photograph. This picture was just practise to see the positioning of where the artist was standing and to see what looked good. Therefore this photo will not be used but it was a good example oh how to improve and allowed us to see what worked and what didn't.





These were the next set of photographs taken. Charlotte had changed her outfit and we changed location to film in her conservatory. Here are some of the successful photographs...

We felt these photographs were successful as they were extremely clear and gave all focus on the artist as the scenery is quite simple and plain. The close up head shots also show the makeup we used to create that look. We felt these pictures made charlotte stand out from the background as she is seen wearing contrasting patterns which helps to create the star image. Again these images could be used to promote our artist either by the official website or social media sites.

The next set of photos taken from our first day of filming where taken in the location of Charlottes bathroom, where she is seen singing in the bath with bubbles and coloured neon lights, balloons and glow sticks...

We found this shoot the most difficult, as we had no natural or artificial lighting. This meant it was hard to make the camera focus and the quality looked quite grainy. We used a flash to help capture the dark shots. To create the 'pink' background we held  an iPhone torch against coloured glow sticks this enabled the colour to shine through into the background. This helped to create a colourful neon setting which linked well to our artists music.

This photo shows the camera we used to capture some of these photographs, we also used an iPhone camera.

Here are some of our unsuccessful photographs...

This picture shows the difficulties we had with the lighting and quality of the photos. In this picture charlotte appears out of focus and slightly blurred. Compared to our first shoot these pictures are significantly lower in quality, this is mainly due to the lack of natural lighting.

Halfway Evaluation

Risk Assessment

Halfway Evaluation: Reflection on Feedback

After presenting our halfway evaluation we received a variety of feedback, both positive and negative in order to move forward and improve our music video, website, didgipak, brand image and target audience.

Music Video Teaser
Here are a few examples of positive feedback we received:
-  "GIF is very useful and very good teaser trailer."
- "Good shot selection, image and timing."
- "Link to digipak. Outfits provide a clear artist image."

Here are a few examples of constructive criticism we received:
- "Not a lot of lip synching, could have slightly longer shots of Nova singing."
- "Not sure how it works together yet, what is your point?"
- "Quite dark in some shots."

Website
Here are a few examples of positive feedback we received:
- "Easy to read, nice font."
- "Good large image of artist. Gives a clear representation of the artists look."
- "Clear simple design."

 Here are a few examples of constructive criticism we received:
- "Quite simple, doesn't relate to much regarding synergy."
- "Quite plain, use images to create synergy."
- "Homepage doesn't fully portray the artists image. Include merchandise and links to social media."


Digipak
Here are a few examples of positive feedback we received: :
- "Like the front and back cover."
- "Has lots of influences from the video. Good colour coordination/ strong stage presence."
- "Photos are good and stay with the theme."

 Here are a few examples of constructive criticism we received:
- "Needs more of a feel of 'synergy'"
- "Some photos were in different environments according to brightness."
- "Does not tell us much of what the artist is like."

Brand Image
Here are a few examples of positive feedback we received:
- "I thought it was excellent, they suited the image very well."
- "Nova is a good name, has connotations of stars which fits in with the quirky theme. Strong stage       presence."
- 'Very clear image with clear relation to the genre."

 Here are a few examples of constructive criticism we received:
- "Not necessarily unique to other performers."
- "Needs to connect with the website, could have more options for merchandise."
- "Try to have an idea of which Nova is the main one."

Target Audience
Here are a few examples of positive feedback we received:
- "The audience are able to relate to the artist."
- "Good use of social media and marketing with regular updates and interaction."
- "The teenagers and females will easily reach the target audience and the bright colours will attract them."

 Here are a few examples of constructive criticism we received:
- "Think about merchandise which reflects Nova."
- "It could be targeted to the young adult population more."
- "Very wide target audience."

When reflecting back on our feedback, as a group we are focusing more on improving the website and making sure we create clear synergy across all of our platforms to make the whole body of work more cohesive and structured.

Social Media Advertising

As a way of creating a fan base we have made Nova two social media accounts. One is Instagram this allows us to post pictures of Nova where her fans can like and comment. Our Instagram will be used to post pictures of what Nova is up too, as well as pictures from the music video that we will be releasing. We will also post short videos of the music video to create a 'hype' in order to get fans excited for the music video release. Another account we have created is on Twitter. Twitter is a large social media platform which allows our Artist to write 'tweets' these tweets are usually about what Nova is up to such as recording in the studio. This allows our followers to feel engaged with our artist as they know what she is up too. We have also posted pictures and short videos. We plan to also use twitter to interact with our fans as we follow back fans and answer questions that they have tweeted us. Before we release the music video we plan on using both social media accounts to do a countdown this means we will post pictures of the number of days left till the video is released as well as short videos as sneak peaks. This will add to the excitement and help to increase our fan base. 

Artist Name Research

In order to establish our artists name we carried out some research in order to get feedback from other  people in the class. We used a website called Surveynuts to create our own personalised survey with a selection of our favourite names for our female artist. Our artist is quite unique and fits into the genre electric R&B/Wonky Funk, therefore we felt the name had to be something that would be cohesive with the genre. We chose names linking to greek goddesses, star signs and astrology.

Steal-o-Matic

This task is our steal-o-matic video. We chose different clips from different music videos which suited our song and our proposed theme and genre and edited them together to create a mini test version of our final music video.
This task was successful we felt as it gave us more clarity for our music video and allowed us as a group to find our own theme - purple and "funky". Additionally, it allowed us to practise editing on premiere before we began editing.

Shooting Schedule

This is the filming schedule we used in order to have more clarity whilst filming. 

Filming reflection: upon the first day of shooting is when we got the most filming completed. We shot the scenes of: outdoor with dogs, conservatory, bath shots, and an extra scene of the bedroom of Nova in her pyjamas that we decided not to use in the final product.
This day previous to shooting, we went into the town centre and bought some props, such as the glow sticks and light up balloons and bubble bath for the bath scene, as well as some makeup to put on Nova for characterisation purposes.
The productivity of this filming session on the 3rd of October was very high as we were all at peak motivation and managed to get a lot done during daylight hours.
Although, this day of shooting could have gone better if we had planned more as we didn't have a solid plan of each shot and timings, so went off of a general idea instead. However this process did end successfully as we still achieved our wanted shots for the video.

On day two of filming, on the 28h of November, we used this day for getting extra shots which we neglected on the first day. these scenes were the fairy light scene, and outdoor with foliage scenery - where we got other mini filler shots of items such as the red roses.
This day of filming, we only had three members of the group as Katie was absent, which lead to a slight drawback in the time consumption of the work.
However, this day was successful as we managed to get all of the shots that we aspired to get within that one day of filming.
What was not successful was that we did not plan accordingly to the weather, as this day that we did the filming was raining slightly, which harnessed a fluid filming process.

Album Name and Songs

Album name - Nobody Better

Songs:

1. Nostalgia 
2. Novacane 
3. Too young to love you 
4. Honey love 
5. She 
6. Neon demon 
7. Wonky 
8. After dark
9. Electrified 
10. Nobody Better 
11. Flame
12. Diamond in her eyes

Above is the album name and all the songs on the album we have decided.  We decided on the artist name Nova by researching galactic names, also we made a survey monkey which helped us narrow it down to the best name.  

Lip Sync Task