Website feedback - first draft
Feedback from first website draft
People in our class asked to evaluate the pros and cons of the Nova website:
+ Love the videos in the background of the homepage.
+ The transitions are really interesting
+ Clear synergy and colour scheme
+ Original use of video on home page
+ Matches artist image
+ Like the original layout of the gallery keeps the page interesting.
+ I like the effect used when you open a new subsection
+ Good variety of background images
- Gallery does not allow you click and enlarge the image
- Image under video tab seems poor quality
- Should the social media links be added to the 'connect' page.
- In the shop section, when a product is added to your cart it gives the user a zoomed image of the item.
With this feedback we will make these changes to the website.
+ Love the videos in the background of the homepage.
+ The transitions are really interesting
+ Clear synergy and colour scheme
+ Original use of video on home page
+ Matches artist image
+ Like the original layout of the gallery keeps the page interesting.
+ I like the effect used when you open a new subsection
+ Good variety of background images
- Gallery does not allow you click and enlarge the image
- Image under video tab seems poor quality
- Should the social media links be added to the 'connect' page.
- In the shop section, when a product is added to your cart it gives the user a zoomed image of the item.
With this feedback we will make these changes to the website.
Filming techniques
In order to create the desired effect that we wanted for our music video (sleek and polished), we had to research into how to do some of the shots which we were aiming to recreate.
One shot which we wanted to implement in our music video was the 360 shot. This type of shot is one which tracks around one singular spot in a full circle (example below).
In order to recreate this type of shot, we put the person filming (Holly) in a desk chair, whilst Anneka spun Holly around Nova as she filmed her circumference.
The creation of this is exemplified in the image below.
One shot which we wanted to implement in our music video was the 360 shot. This type of shot is one which tracks around one singular spot in a full circle (example below).
In order to recreate this type of shot, we put the person filming (Holly) in a desk chair, whilst Anneka spun Holly around Nova as she filmed her circumference.
The creation of this is exemplified in the image below.
Another technique which we used was low light filming. We used this in order to create the purple hue in the bath scenes. Using low light additionally made the camera focus more on glow sticks and neon balloons, which was the desired look that we were aiming for.
Here is an image of what the bath scenes would have looked like if they were filmed well lit with flash or additional lighting, instead of low light. As seen in the image, the bathroom does not have the same purple hue and the light up balloons and glow sticks look dull and washed out.
Whereas in this screen grab taken from the video where we did not use any additional lighting (and if we did, it was on a very low light), the whole scenery has the desired purple hue and the glow sticks stand out compared to the darker background.
The camera we used was the Canon 650D. This camera is of high quality and allowed us to make the most of our filming and our filming techniques.
Social Media inspiration
On Nova's social media accounts, she is portrayed as a bubbly and fun celebrity who interacts with her fans. We decided to create this persona for Nova as she is a new artist who requires fan support in order to expand her brand and self.
An artist that we gathered this friendly, interactive persona from is Jhene Aiko. Jhene is a singer who is known to interact with her fans over twitter.
An example of this is in the screenshot below:
Despite her fame and success, she as always remained humble and ensures to reply to her fans. This is something which we administered on Nova's twitter:
In the image above, Nova is seen tweeting her fans and writing tweets addressed to just her fans, similarly to Jhene.
Location Analysis
In our video, we wanted the emphasis to be solely on Nova, as it was a performance video. We wanted the locations to be minimalistic and simple, in order to remain the audience's focus on Nova herself, and not the backgrounds and locations.
Our five locations were:
Our five locations were:
- outdoor in front of foliage
- Bathtub
- Indoor conservatory on sofa
- Outdoor in residential street
- In front of fairy lights
As you can see in these screenshots, Nova is the main emphasis of each as they all have plain backgrounds, which make her and her outfits stand out considerably.
Editing Techniques
Before we begun the editing process for our music video for Nova, we all established that we wanted the final product to be very slick with fast paced cuts and a use of different effects throughout.
In order to learn this, the person in charge of editing (Anneka) had to research and learn the techniques for this desired outcome. Anneka watched YouTube tutorials for her preferred learning style.
Above is a video which Anneka learned some effects to implement into the music video. From this YouTube video, Anneka used the mirror/ reflection effect (mirror), and the colour hue change (colour balance HLS). The mirror effect was used variously throughout the video, and colour balance HLS was used within the latter part of the video.
Secondly, an effect which was used majorly throughout the video was Warp Stabiliser. As within the filming process we did not use a tri-pod and it was mainly hand held filming, some shots were inevitably shakier than we had preferred. Anneka researched into methods of smoothing out the shaky footage, then learned how to use warp stabiliser. This effect is used on almost all of our shots in the music video.
However, it was then discovered that once warp stabiliser had been added onto a clip, you could not change the speed. Anneka research found that if 'nest' was added onto the clips, it allowed the videos speed to be changed also.
Another major effect which was used in the music video was the use of zooming in and out on clips desirably. This was particularly predominant within the latter section of the video, of which the outdoor dancing shots are quickly zoomed in and out on the beat of the music. Anneka used this video to learn this editing trick, of which she successfully applied to the video.
In order to learn this, the person in charge of editing (Anneka) had to research and learn the techniques for this desired outcome. Anneka watched YouTube tutorials for her preferred learning style.
Above is a video which Anneka learned some effects to implement into the music video. From this YouTube video, Anneka used the mirror/ reflection effect (mirror), and the colour hue change (colour balance HLS). The mirror effect was used variously throughout the video, and colour balance HLS was used within the latter part of the video.
Secondly, an effect which was used majorly throughout the video was Warp Stabiliser. As within the filming process we did not use a tri-pod and it was mainly hand held filming, some shots were inevitably shakier than we had preferred. Anneka researched into methods of smoothing out the shaky footage, then learned how to use warp stabiliser. This effect is used on almost all of our shots in the music video.
However, it was then discovered that once warp stabiliser had been added onto a clip, you could not change the speed. Anneka research found that if 'nest' was added onto the clips, it allowed the videos speed to be changed also.
Another major effect which was used in the music video was the use of zooming in and out on clips desirably. This was particularly predominant within the latter section of the video, of which the outdoor dancing shots are quickly zoomed in and out on the beat of the music. Anneka used this video to learn this editing trick, of which she successfully applied to the video.
Tour poster 2
This is another tour poster we designed for Nova. This poster shows our colour theme which is purple, the main background image was a photograph taken of a sparkly pink bottle which was used as a prop, it also featured in our photo shoot. The design is a simple layout with Nova's name and album name in big bold font which is easy to read and eye-catching. We used the same font for all texts as it shows clear links to our other media products such as the website. One improvement we could make to the tour poster would be to make the size and colour of the texts more obvious to be see as it can be quite difficult to read the text. We also incorporated an image of Nova onto the poster so she can be recognised instantly by her fans, this image can also be seen in the music video which helps to create synergy.
Tour Dates poster
We designed a simple poster for Nova with the aim that it would be effective and eye-catching. We used the same font throughout the poster which can also be seen throughout our other media products. The difficulty we faced when designing the poster was that the background picture is dark in quality so it can be hard to clearly see the white writing.
When creating the poster we did take in ideas and concepts from our inspiration posters such as Ellie Goulding's tour poster .......
We took inspiration from the layout of the tour dates especially how the month and year was in bold we then used a similar template using the date above the venue.
We took inspiration from the layout of the tour dates especially how the month and year was in bold we then used a similar template using the date above the venue.
Tour Dates poster inspiration
The above two images show tour dates poster for Ellie Goulding and Little Mix.
Ellie Goulding is the main image of the tour poster creating the star image and a recognisable image for her fans and viewers of the poster. Her name is featured at the top of the poster in a large easy to read font. The template is simple and clearly states the dates and venues of her tour which makes it easy for an audience easy to interpret. The theme of the poster is focused on her but also portrays a colour theme of pink/purple which shows synergy across her media products.
For Nova's tour poster, we will incorporate some of the concepts Ellie Goulding has used such as using an image of Nova as the background and making sure the size and font of the text is clear to read.
Little Mix has also used a simple layout for their tour date poster. The use of bright bold colours such as the blue, pink and yellow are eye-catching and help draw attention to the poster. The name 'Little Mix' is also bold and recognisable to an audience. The list of tour dates and venues is well represented and portrayed. At the bottom of the poster it also features the day and time the tickets will be coming on sale which is very useful and helpful to those wanting to purchase tickets.
Digipak album poster
The design of the poster is quite simple using the main image of Nova to create the 'star image'. We have used the colour theme of purple which helps to create synergy across our media products. We have also used the same font text which is used on our website, digipak and magazine cover to create parallels between the products and create a recognisable image for Nova. Following our inspiration from Rihanna's poster we decided to also include the actual image of our album cover and include the names of two singles featuring on the album, in order to create excitement around the new album as fans may have already heard Nova's single and are intrigued to hear more.
Here you can see the poster we designed for Nova's album and our inspiration from Rihanna's album poster. Its clear to see that we used a similar layout as we felt the template was clear to interpret, we also liked how Rihanna had incorporated her red theme and decided to do the same using our purple theme helping to create synergy with our media products.
Digipak Poster inspiration
Here are two styles of album advertisements in the form of posters. Both artists are single female performers the same as Nova. The artists themselves are the main focus of the posters and all attention is therefore drawn to them.
Rihanna - The main theme of the poster consists of the colour red which helps to tie both the images together. The layout is very simple with a main picture of Rihanna and then the actual image of the alum cover in the bottom right this is a way of advertising the album by showing her audience and potential customers what the album looks like. The font and text is easy and clear to read and includes the name of two of her singles featuring in the album which helps to create 'hype' around the album and appeal to her audience who may have already heard the songs.
Lana Del Ray- The poster for her album 'Born To Die' is a simple yet effective layout. The main picture of Lana is eye catching and bold which will appeal to her existing fans encouraging them to purchase the album. The colour theme also fits together with blue sky background linking to the blue text.
Overall both poster advertising their albums consist of a simple layout with little text which makes it effective to a consumer who needs to be attracted instantly into buying the product without having to read to much. Having the main images of the artists reinforces the 'star image' which appeals to fans.
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