Social Media Inspiration

On Nova's social media accounts, she is portrayed as a bubbly and fun celebrity who interacts with her fans. We decided to create this persona for Nova as she is a new artist who requires fan support in order to expand her brand and self.

An artist that we gathered this friendly, interactive persona from is Jhene Aiko. Jhene is a singer who is known to interact with her fans over twitter.
An example of this is in the screenshot below:

Despite her fame and success, she as always remained humble and ensures to reply to her fans. This is something which we administered on Nova's twitter:

In the image above,  Nova is seen tweeting her fans and writing tweets addressed to just her fans, similarly to Jhene.